FDD Education
FDD Item 5 vs Item 7: Initial Fee vs Initial Investment
The two cost numbers in every FDD. A short, factual guide to what each one covers, why they aren't interchangeable, and how to read them together.
May 2, 2026 · 6 min read
How to Read FDD Item 19 (Financial Performance Representations)
Item 19 is optional, regulated, and the most-misread part of any FDD. A factual guide to what is actually being disclosed and what is not.
May 2, 2026 · 6 min read
What Is an FDD? A Plain-English Walkthrough of All 23 Items
A short, factual walkthrough of every item in a Franchise Disclosure Document, with the FTC Franchise Rule citations behind each one.
May 2, 2026 · 7 min read